FOODTECH AND THE DIGITALIZATION OF PUBLIC CATERING IN RUSSIA

The emergence and spread of coronavirus infection (COVID-19) in the world and on the territory of the Russian Federation has significantly affected all areas of human life. In this regard, in 2020, the world Health Organization decided to declare this infectious disease a pandemic. In this regard, many enterprises were forced to stop working until the normal epidemiological state was stabilized. COVID-19 had a significant impact on the sphere of public catering and restaurant business. However, despite the negative impact, the coronavirus infection has enormously accelerated the formation of a new high-tech FoodNet market and has pushed many companies to invest in promising areas related to it. The definition of the term FoodNet can be given as follows: it is a new high-tech market for food production and consumption. According to retail forecasts, by 2035, the global volume of FoodNet may amount to about 5.9 trillion dollars, while the Russian market share will account for about 4-8 % of this amount. The longer the COVID-19 pandemic lasts, the faster the transition to the market of the future and the introduction of digitali-zation into it. On the one hand, the resulting economic crisis can kill many startups that are not yet able to pay for themselves. On the other hand, global quarantine increases the demand for food delivery services, pre-order food, food delivery, etc.it increases the importance of IT solutions in the field of monitoring and management of agricultural enterprises, as well as the preparation and sale of food, and therefore develops a component of FoodNet, FoodTech direction. FoodTech is the introduction of digital technologies in the field of public catering. The current state of the world, as well as trends and development of IT technologies, lead public catering to an irreversible increase in the volume of digitalization in it. In this regard, the development of FoodTech direction is relevant and important for the development of public catering in Russia. This article examines the current state of integration of FoodTech digital technologies in the sphere of public catering in Russia, as well as its main directions. It is established that in Russia, FoodTech is primarily represented by food delivery services from restaurants, cafes, etc.since this segment is currently the most popular and popular in the world. However, despite this, other areas of FoodTech are also actively developing, for example: a food pre-order system (Take-Away) or food delivery (Online Grocery), as well as various analytical platforms that provide a wide cross-section of guest behavioral Analytics data, such as BigData. Due to the coronovirus infection, the situation in the catering and restaurant business has changed significantly. There is an active integration of digital and IT technologies in this industry, as a result of which new technological solutions are emerging, new startups are emerging, which in the future can not only improve the food and restaurant industry in Russia, but also in the future take a significant share of the world market.

FoodTech, BigData, FoodNet, COVID-19

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