U.S. Digital Diplomacy

Abstract

Introduction. This article provides a comprehensive analysis of the phenomenon of U.S. digital diplomacy as a key instrument of modern foreign policy and public diplomacy. Materials and methods. The study examines the historical background and stages of the evolution of U.S. digital diplomacy, from the earliest internet initiatives to the formation of a sophisticated ecosystem of digital practices. Results and discussion.The institutional architecture is explored in detail, including the leading role of the State Department and other agencies, as well as mechanisms of interagency coordination. The article analyzes a wide range of tools and strategies employed: from the active use of social media for public diplomacy and crisis management to the promotion of open internet principles and information freedom as a means of influencing other nations, as well as countering foreign interference. Conclusion. The paper describes specific examples of the successful application of digital technologies in diplomatic practice and highlights key challenges and critical issues, such as information security, digital sovereignty, ethics, transparency, and effectiveness. Based on the analysis, the author draws conclusions about the current state, future prospects, and the role of U.S. digital diplomacy in shaping the global digital landscape and international relations in the 21st century.