Socio-demographic factors aimed at studying the preferences of fish products among consumers of different categories living in the territory of region N.

Abstract

Introduction. The object of research in this work is the preferences of respondents in relation to the consumption of fish and fish products in region N. The purpose of the study is to determine and analyze the impact of socio-demographic factors on the preferences of consumers in the above region regarding the choice of fish, as well as products made from its raw materials. Materials and methods. The article in question analyzes the survey conducted based on anonymized responses from respondents living in region N. In the course of the study, descriptive statistics methods were used to study the response distribution system, as well as to establish the relationships between them. Results and discussion. An analysis of the data obtained from the survey of respondents allows us to form a picture that shows that residents of region N tend to choose more affordable types of fish for cooking, such as pollock and pink salmon, despite the popularity of chum salmon and salmon, which were the leaders in taste preferences. Conclusion. In conclusion, it is worth noting that the conducted research revealed the preferences of the respondents of region N regarding the choice of fish, as well as the influence of sociodemographic factors on them. Thus, during the survey, it became known that the participants were young (19-35 years old) They systematically make their choice in favor of a more economical and practical way of cooking, while the category of respondents over 35 years old prefer traditional cooking methods.