Preview

Modern Science and Innovations

Advanced search

The image of a political leader in the context of globalization

https://doi.org/10.37493/2307-910X.2024.1.11

Abstract

This article discusses the concept of the image of a political leader. In the modern world, the presence of hotbeds of tension increases every year, and this affects the image of a political leader. The essence and nature of the image help the leader to master the mechanisms of external influence on people, contribute to the enrichment of political science knowledge by research on objective factors influencing the outcome of the election campaign. Constant changes in the cultural, socio-political spheres necessitate a comprehensive study of the image of a politician.

About the Author

T. S. Popova
Luhansk State University named after V. Dahl
Russian Federation

Tatyana Sergeevna Popova – Postgraduate Student of the Department of Public Administration

Lugansk



References

1. The image of a politician in modern Russia, 2017. Available from: https://bookonlime.ru/lecture/10-imidzh-politikav-sovremennoy-rossii [Accessed 8 January 2024]. (In Russ.).

2. Problems of forming a political image in the era of the information society. Available from: https://studfile.net/preview/5857428/page:58/ [Accessed 8 January 2024]. (In Russ.).

3. Strategy and tactics for increasing the effectiveness of PR in image formation. Available from: https://xn--d1aux.xn--p1ai/pr-pri-formirovanii-imidzha-2/ [Accessed 8 January 2024]. (In Russ.).

4. Similarities and differences between the concepts “image of a politician” and “image of a politician,” 2022. Available from: https://strikun.ru/imidzh-politika-kak-pr-tekhnologii-sozdayu/ [Accessed 8 January 2024]. (In Russ.).

5. Fadeeva LA. Political leadership in the modern world: textbook. Ed. by LA Fadeeva, MA Starkova; Perm State National Research University. Perm; 2020. 144 p. Available from: http://www.psu.ru/files/docs/science/books/uchebnie-posobiya/politicheskoe-liderstvo-v-sovremennommire.pdf [Accessed 8 January 2024]. (In Russ.).

6. Formation of a political image, 2010. Available from: https://works.doklad.ru/view/9bYJAKqy6dw/all.html [Accessed 8 January 2024]. (In Russ.).


Review

For citations:


Popova T.S. The image of a political leader in the context of globalization. Modern Science and Innovations. 2024;(1):110-113. (In Russ.) https://doi.org/10.37493/2307-910X.2024.1.11

Views: 167


Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.


ISSN 2307-910X (Print)