THE MODEL OF COMPETITIVE ADVANTAGE OF SPECIFIC RESOURCES AND SUSTAINABLE DEVELOPMENT OF TOURIST DESTINATIONS
Abstract
The quadrangular model of competitive advantage of tourist destinations of the North Caucasus regions was constructed
About the Authors
Tatyana Alexandrovna Shebzukhova
North-Caucasus Federal University
Russian Federation
Russian Federation
Lyudmila Nikolaevna Koval
North-Caucasus Federal University
Russian Federation
Russian Federation
Anna Petrovna Babchenko
North-Caucasus Federal University
Russian Federation
Russian Federation
References
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4. Peteraf M.A. (2013), The cornerstones of competitive advantage: a resource-based view //Strategic management journal, vol. 14 (3), pp. 83-102.
5. Pride R. (2012), Brand wales: natural revival // Destination branding, creating the unique destination proposition, butterworth-heinemann, Oxford. pp. 31-38.
Review
For citations:
Shebzukhova T.A., Koval L.N., Babchenko A.P. THE MODEL OF COMPETITIVE ADVANTAGE OF SPECIFIC RESOURCES AND SUSTAINABLE DEVELOPMENT OF TOURIST DESTINATIONS. Modern Science and Innovations. 2016;(2):12-20. (In Russ.)
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