Political online advertising: the main paradigms of research
https://doi.org/10.37493/2307-910X.2023.4.28
Abstract
In the article, Internet advertising is revealed as a socio-political phenomenon, where the authors turn to various paradigms as general theoretical orientations for cognition of the phenomenon. It is proved that studies of the socio-political reality of the life of modern society, which can no longer do without Internet advertising, including political advertising, are based on three main paradigmatic foundations: structural, interpretive, unifying (integrative). It is revealed that Internet advertising as a social institution acts as a political phenomenon, among other things, and is a fairly stable set, which is quite easy to identify as a set of formal and informal rules designed to serve the interests, first of all, of advertising producers.
About the Authors
S. St. Lazaryan
Pyatigorsk State University
Russian Federation
Russian Federation
Sergey St. Lazaryan – Dr. Sci. (Hist.), Associate Professor, Professor of the Department of Historical and Socio-Philosophical Disciplines, Oriental Studies and Theology
9, Kalinina Avenue, Pyatigorsk, 357352, +79614974324
A. K. Botasheva
Pyatigorsk State University
Russian Federation
Russian Federation
Asiyat K. Botasheva – Dr. Sci. (Polit.), Associate Professor, Professor of the Department of Journalism, Media Communications and Public Relations, Institute of International Relations
9, Kalinina Avenue, Pyatigorsk, 357352
S. R. Koblev
Pyatigorsk State University
Russian Federation
Russian Federation
Salim R. Koblev – Postgraduate Student
9, Kalinina Avenue, Pyatigorsk, 357352
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Review
For citations:
Lazaryan S.S., Botasheva A.K., Koblev S.R. Political online advertising: the main paradigms of research. Modern Science and Innovations. 2023;(4):231-238. https://doi.org/10.37493/2307-910X.2023.4.28
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