msiСовременная наука и инновацииModern Science and Innovations2307-910XNorth-Caucasus Federal University10.37493/2307-910X.2025.1.19msi-1726Research ArticleПОЛИТИЧЕСКИЕ НАУКИPOLITICAL SCIENCESСтратегия и инструменты мягкой силы Республики КореяThe strategy and tools of the Republic of Korea's soft powerhttps://orcid.org/0000-0003-1589-1873ДугужеваО. А.DuguzhevaO. A.

Оксана Аскербиевна Дугужева, магистр, специалист

отдел публикационной аналитики

Ставрополь

Oksana A. Duguzheva, Master, Specialist

Publication Analytics Department

Stavropol

duguzhevaoksana@mail.ruСеверо-Кавказский федеральный университетРоссияNorth-Caucasus Federal UniversityRussian Federation20250506202501213218Copyright © Дугужева О.А., 20252025Дугужева О.А.Duguzheva O.A.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://msi.elpub.ru/jour/article/view/1726

C помощью политики мягкой силы государство может достичь целей путем распространения своих ценностей, культуры, использования ресурсов, которые делают страну привлекательной для граждан других стран. Мягкая сила базируется на таких ресурсах, как культурная и ценностная привлекательность, привлекательность экономической модели развития страны, привлекательность политической модели. Cтатья посвящена исследованию корейской волны Hallyu, истории ее возникновения. особенностей формирования мягкой силы Республики Корея, популяризации в международной среде. Автор применил методы институционального и структурно-функционального анализа. Рассмотрены инструменты и направления мягкой силы Республики Корея.. Были рассмотрены история и продвижение корейских волн Hallyu, Hallyu 2.0, Hallyu 3.0, Hallyu 4.0. Значительными ресурсами мягкой силы республики Корея являются корейский кинематограф (дорамы и фильмы), музыкальная индустрия (главным образом корейская поп-музыка или к-поп), с помощью которых распространяется информация о стране, транслируются ее ценности, увеличивается количество туристов и т. д. Проанализированы стратегия, ресурсы, инструменты мягкой силы Республики Корея. Объясняются возникновение и успешное распространение феномена корейской волны Hallyu.

With the help of soft power policy, the state can achieve its goals by spreading its values, culture, using resources that make the country attractive to citizens of other countries. Soft power is based on such resources as cultural and value attractiveness, attractiveness of the economic model of the country's development, attractiveness of the political model. The article is devoted to the study of the Korean wave Hallyu, the history of its origin, features of the formation of the soft power of the Republic of Korea, popularization in the international environment. The author applied the methods of institutional and structural-functional analysis. The tools and directions of the soft power of the Republic of Korea are considered. The history and promotion of the Korean waves Hallyu, Hallyu 2.0, Hallyu 3.0, Hallyu 4.0 were considered. Significant resources of the soft power of the Republic of Korea are Korean cinema (dramas and films), the music industry (mainly Korean pop music or K-pop), with the help of which information about the country is disseminated, its values are broadcast, the number of tourists increases, etc. Conclusion. The strategy, resources, and soft power instruments of the Republic of Korea are analyzed. The emergence and successful spread of the phenomenon of the Korean wave Hallyu is explained.

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The authors declare that there are no conflicts of interest present.